🏋️ Client

Body Alliance LV, a physical therapy and performance training startup with strong local community roots and ambitions to scale as a franchise.

🎯 Challenge

Although Body Alliance had an established reputation offline, they lacked a digital presence to support growth. Their main pain points were:

• No centralized web platform to represent their brand.

• Outdated systems that couldn’t scale with new locations.

• A need for fast, flexible franchise landing pages to capture leads and fuel expansion.

The challenge wasn’t just to “make a website”—it was to build a foundation for franchise growth.

🚀 Approach

Eleven12 partnered with Body Alliance LV to design and develop a custom CMS-driven web system from the ground up:

• Platform: Wagtail CMS with a custom Django-based frontend for performance and scalability.

• Features Delivered:

  
  

  • Lead capture via smart forms

  • SEO and marketing funnel setup

  • Scalable structure for future franchise websites and landing pages

  • Extended branding integrated into a modern digital identity

  
  

• Process: Worked in sprints with weekly reviews, keeping progress aligned with both business and technical goals.

• Branding: We extended and polished their existing identity, ensuring the web presence felt authentic but elevated.

📈 Results

• The new platform launched successfully, establishing Body Alliance’s first professional digital presence.

• The system provided a clear path to create franchise-ready sites instantly.

• The new digital foundation helped the client secure additional funding to equip and expand gyms.

• Client satisfaction led to repeat business: we’ve since partnered with them on new ventures, including collaborations with other gyms.

🧩 Eleven12’s Value

Our approach blended speed and scalability—not just solving the immediate problem, but setting Body Alliance LV up for long-term franchise success. As a team with startup expertise, we ensured the solution supported growth and funding, rather than becoming another short-term patch.