🛋️ Client

Furniture.com, a nationwide e-commerce retailer for home furniture.

🎯 Challenge

Furniture.com faced significant usability issues across its site that directly impacted engagement and sales. Poor UI/UX led to user frustration, abandoned sessions, and low conversions. Pain points included:

• Confusing navigation and category structure.

• Ineffective search filters that hindered product discovery.

• Lack of visual hierarchy, making browsing overwhelming.

The redesign was critical to align the digital experience with business goals — increasing retention, improving average cart value, and driving conversions.

🚀 Approach

Eleven12 led the full research and design process, serving as design lead, researcher, and UX/UI partner:

• User Research & Analytics: Conducted heatmap analysis, audits, and stakeholder interviews to identify friction points.

• Testing & Validation: Usability testing and A/B experiments guided iterative refinements.

• Key Solutions Delivered:

  
  

  • Streamlined navigation for clarity and faster product discovery.

  • Refined search and filtering for more relevant results.

  • Improved visual hierarchy to highlight products and CTAs.

  
  

• Design System: Built and documented a reusable design system to ensure brand consistency and scalability.

📈 Results

• +35% increase in user interaction and average time spent on site.

• +25% increase in conversions, with more purchases completed successfully.

• 40% reduction in bounce rate as users found products more easily.

• 80% of insights driven by data (analytics, audits, stakeholder discussions) ensured solutions were evidence-based.

🧩 Eleven12’s Value

With a balance of deep research and practical design execution, Eleven12 transformed Furniture.com’s e-commerce experience into a more intuitive, engaging, and profitable platform. By aligning user needs with business outcomes, we delivered a scalable design system and measurable results.